Bluware is a company that makes solutions for storing, visualizing, and interpreting seismic data. I was brought in by a fellow motion designer who felt that someone who specialized more in 3D would be a better fit once the client started moving in a 3D direction.

Here's my final draft. Since Bluware's products are so strongly associated with seismic data, they wanted an animation that showed how they were a data-focused company. Seismic data has a very specific look to it that sets it apart from how most other data gets visualized.

Reference Material

I was given this reference of what seismic data typically looks like and asked if I could develop some animated logos based on it. The data has undulations kind of like what a topographical map depicts, but represented in 3D space. I stuck with the transparency but chose a more flattering color palette.

The Old Version

This is the old version of the logo they wanted replaced. Since their company is all about working with seismic data, they wanted the data that shows up here to look less generic and more like seismic data charts.

An Early Draft

This was one of my early drafts at the new logo. The client said this was on the right track, but they felt the logo was too disconnected from the data sheets in the end.

Another Draft

With this version I tried melting the data away as the logo appears during a second camera movement. They still wanted to establish a stronger connection between the data and the logo. A couple more rounds of feedback led to the final version that the client was happy to use.